The Formula One Black Book Joins The Luxury Network UK
1st June 2016We are delighted to welcome The Formula One Black Book as our latest Luxury Network UK Member.
The Formula One Black Book is in its eleventh year of publication in 2015 and is firmly established as the business community’s companion to Formula One.
As always it is being published at the start of the European Formula One season to maximise its use as the reference book of choice within the industry.
The Black Book’s strategy is to review from a business perspective the previous season and preview the new season. All the numbers and statistics needed to make any business decision about the sport are included in the publication, and all the numbers are contemporary, independently researched by our partners Repucom, and review the previous season and forecast the coming season in what is the most detailed analysis around.
8,000 copies of the publication are distributed annually through exclusive industry channels, including paid subscriptions, race teams and sponsors, as well as distribution at a select group of VIP hospitality events, yacht parties and paddock receptions across the Formula One calendar.
The Formula One Black Book is an extraordinary publication put together by an expert team of writers and statisticians and put simply, there is nothing like it anywhere else in the world for any other sport.
Almost 4,000 copies are distributed by mail to named subscribers – an exclusive and hard-to-reach audience of international motorsport Chief Executives, Team Principals, Sponsorship Directors, Circuit Heads and Senior Managers within the Formula One and wider motorsport industry.
Over 3,300 copies are distributed exclusively through both Formula One teams themselves (via their exclusive Paddock areas at selected Grands Prix) and via track-side hospitality areas and post-Grand Prix parties and events. Both routes ensure the publication is placed into the hands of high net-worth motorsport enthusiasts.
Whilst a global publication, the Formula One’s main readership is Europe with a distinct concentration in the lucrative principality of Monaco.